![]() It has streamlined Twitter’s search process, bundled moments under general headings and made it easier to find trending content by housing it in one place. The feature is still in its infancy but it does have a lot of promise. This seems to be a key strategy for bolstering their monthly user base. So Twitter is trying to make it easier for new users to find what they are looking for without having to mess around with various different parts of the platform. Pew Research Center found that 62% of US adults get news on social media and 59% of Twitter’s users use the network as a major news source, outranked only by Facebook. The news tab plays to Twitter’s major appeal as a news source to a large percentage of its user base. So, unlike scrolling through the top ones you can dig into what you find interesting. This is actually a pretty neat feature aimed at making it easy to find moments around specific topics. You’ll find larger, all-encompassing topics like the Super Bowl, sports, fun and news. The Explore All feature is pretty self explanatory. Look through what your competitors and brands that share your audience are doing and use it a source of inspiration. ![]() Or, show off what’s going on behind the scenes by collating relevant tweets and presenting them in a neat package. This remains a great way to repurpose old tweets and create a narrative and you can use it effectively in a lot of different scenarios.Ĭreate a moment around a new product launch by pulling together teaser tweets from the last few months. The way to create new custom moments from the mobile app hasn’t changed - just go into Settings and select Moments. Even though it’s been swallowed under a parent tab, you can still use it to effectively grow and promote your brand. Compromising your brand’s image is rarely worth it. Just remember to stay away from bad newsjacking. They provide the perfect opportunity to share related content, get in front of a large new audience, and showcase your brand’s values. Trending topics remain a great way for creative social media managers and digital marketers to tap into key events and connect with our audience. It’s where you go to see what’s on the Twitterverse’s collective mind. It’s where you find the most popular and tweeted about content at the moment with hashtags rising and falling throughout the day with the ebb and flow of conversation. There hasn’t been any announcement about when or if the feature will roll out for browsers.īut what does Explore do and how can it help your business? Let’s take a look at the three main features: trending content, moments and explore all. Right now, Explore is available for iOS and will become available for Android devices in the coming weeks. Something had to change. Twitter hopes that Explore is the piece it’s been missing. If anything, growth has been slowing down over the last three years. Twitter increased its active monthly user base by 4.97%– and there were some bad month in there when Twitter actually lost users.Įven the release of Moments, the feature that was meant to save all and bring new users to the platform, didn’t have a significant impact.Instagram increased its active monthly user base by 100%.Facebook increased its active monthly user base by 24.08%.Let’s compare it to some of its competitors.įrom the start of 2015 to the end of 2016: Their growth over the last few years has been anything but stellar. The project was confirmed to Mashable in early October 2016 and in January 2017, it began rolling out to the general public. The whispers first started in the fall of 2016, when Twitter began testing the feature in select markets. Your days of switching over from tab to tab are done. That’s the dream, right? And, incidentally, it is what Twitter wants to achieve with its new Explore tab which replaced Moments.Įxplore takes search, Moments, live video and trending hashtags and houses them under the same roof. Get the latest news, see what’s trending and effortlessly find what you are looking for.
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